DENIM RETAIL GROUP, SA

LAST UPDATE: MAY 2025

A. PRIVACY POLICY

This is the website of the store whose trade name is BONAGE , owned by the legal entity DENIM RETAIL GROUP, SA (hereinafter, "BONAGE" ). This Privacy Policy applies to the domain of the website bonage.com (hereinafter, the Site ).

The User (hereinafter User or Users , as appropriate) accepts without reservation or limitation, each and every one of the conditions of this Privacy Policy of the BONAGE website.

In accordance with Law 51 of July 22, 2008, which defines and regulates electronic documents and electronic signatures and the provision of technological document storage services and electronic signature certification and adopts other provisions for the development of electronic commerce, as amended by Law 82 of November 9, 2012 and Law 81 of March 26, 2019, which aims to establish the principles, rights, obligations and procedures that regulate the protection of personal data; BONAGE extends this Privacy Policy for the processing of Users ' personal data.

Personal data is any information concerning natural persons that identifies them or makes them identifiable (hereinafter “Personal Data”) and financial personal data is that data corresponding to credit card information, online banking, bank accounts, or other information that identifies the User 's financial data (hereinafter “Financial Data”).

1. USER CONSENT

Users acknowledge and accept that their use of and participation on the Site constitutes their acceptance of the terms of this Privacy Policy, which governs their use of the Site, its benefits, and our products and services. Furthermore, upon registering on the Site, the User acknowledges and accepts that:

You have been informed of this Privacy Policy;

You understand and agree to the terms set forth in this Privacy Policy; and

You give your express consent for the processing of your Personal Data and Financial Data, in accordance with the same .

2. DATA COLLECTION MECHANISMS

The Personal Data collected by BONAGE may be obtained electronically or through our parent companies, affiliates, subsidiaries and authorized processors, through the following mechanisms:

The BONAGE website, mobile applications and social media;

For updating or modifying your previously registered Personal Data and/or Financial Data;

Through agents and third parties;

Through Cookies technology, which collects information in order to personalize the advertisements that appear on our sites and mobile applications on sites owned by other companies;

Through technology called Web Beacons that collect a record of the pages and advertising material accessed.

3. PURPOSE AND USE OF PERSONAL DATA

Personal Data will be processed carefully and solely for the following purposes, which are necessary to maintain the business relationship with Users and provide the Site's services:

Identify Users for the execution of contractual obligations to which the User is a party.

Register users in our systems so they can enjoy the available programs and promotions.

To provide Users with services, products or information, including new services or products related to those already contracted or acquired

Deliver products that you purchase or provide the service that has been contracted.

Process orders and inform you about their status.

Perform the collection and invoicing process.

To address questions, complaints, clarifications, returns, as well as respond to them.

Compliance with our legal obligations and exercise of our rights.

4. TRANSMISSION OF PERSONAL DATA

Personal Data may be sent, transferred, or stored in Panama or in a different country with equal or better data processing conditions, for the purposes described in this Privacy Policy, and will be carried out in accordance with all applicable laws. By providing their Personal Data, the User authorizes BONAGE to process it directly or through its parent company, affiliates, subsidiaries, processors, or third parties, for the purposes indicated in this Privacy Policy.

Financial data and credit card payment information are handled by the banking entity subcontracted by BONAGE (BAC CREDOMATIC) and are subject to the terms and conditions of said provider, which are accepted by the User at the time of payment. BONAGE does not store or handle the User 's financial data or credit card information.

5. REVOKE CONSENT

To opt out of receiving direct mail (such as catalogs and postcards) or promotional emails, please contact us using the contact information on the Site.

The User agrees that, even if they choose not to receive promotional communications, BONAGE may continue to send them non-promotional emails, such as those about their account or ongoing business relationships.

6. ABOUT OUR VIRTUAL FITTING ROOM:

At Bonage, your privacy is our priority. Our virtual fitting room uses artificial intelligence to help you visualize how our clothes would look on you, which may involve slight adjustments to your image for a more realistic experience. This preview is completely private: only you can see it, and it's automatically deleted at the end of the session. We don't store or access your photos at any time. The entire process is protected with state-of-the-art encryption technology, so you can try on clothes with confidence, knowing your information is safe and secure.

7. CHANGES TO PRIVACY POLICY

BONAGE may make changes to this Privacy Policy at any time, but Users can consult the most recent version through the Site.